[Photographs of groups of Bellevue Rd shops.]
JP (2017, e.2020):
In the late 19th century this was a draper's, and later a cycle shop. From 1907 it was a fishmonger's, owned by Thomas Pooley, until 1922 when it was taken over by the chain Mac Fisheries. (According to Kelly's Directory it was a Mac Fisheries in 1933.)
JP (2017, e.2020):
Mac Fisheries closed down in the 1970s, and the shop was taken over by Friend & Falke, estate agents - which has now merged with or been taken over by another estate agent, James Pendleton.
[PB: The company collapsed catastrophically in the 1970s. It's a fascinating story: see e.g. Wikipedia: Mac Fisheries.]
Here is St James's Drive . . .
Here is Althorp Road . . .
Here is Wiseton Road . . .
Here is Trinity Road . . .